There’s a reason. They either weren’t taught, were never educated in business principles, or never understood that business chaos is a curable disease. Business chaos managed in a learn-as-you-go philosophy provides for a slow start and fast failure in most cases.
You’ll discover that all the remarkably effective marketing strategies in the world of business never alone solve your problem with creating a sustainable profitable business. It’s then, that your attention is drawn to the necessity of having some organizational structure and foundation that will enable marketing efforts to create the results they are designed to do-business systems.
Successful and profitable businesses require both a business system and a marketing plan with management.
Successful business is composed of a series of coordinated, synergized, and compatible systems working in unison towards a specific objective.
Business System Overview:
The definition of a business system for a medical business is defined as a dynamic balance of the six major foundational components of your business:
• Financial Logistics
• Internal Processes
• Patient Management
The supreme guru known throughout the world as the father of business management, Peter Drucker, states that business has two primary functions:
Peter Drucker firmly states that a business has only two functions: marketing and innovation. He meant that the functional components of a business have those two objectives. In the process of obtaining these objectives, it’s necessary to create systems and processes that support those objectives. What spins off from that effort are what we superficially know as business revenue, profitability, productiveness, and business stability.
Business systems should be written down and kept in a 3-ring binder. Anyone in your medical business office then has immediate access to the pages of information defining in detail how your office will function under most all circumstances. Don’t you think that this sounds incredibly like having an Employee Policy and Procedures Manual? You bet.