How A Business System Prevents You From Being Incarcerated At The Poor Farm

There’s a reason. They either weren’t taught, were never educated in business principles, or never understood that business chaos is a curable disease. Business chaos managed in a learn-as-you-go philosophy provides for a slow start and fast failure in most cases.

You’ll discover that all the remarkably effective marketing strategies in the world of business never alone solve your problem with creating a sustainable profitable business. It’s then, that your attention is drawn to the necessity of having some organizational structure and foundation that will enable marketing efforts to create the results they are designed to do-business systems.

Successful and profitable businesses require both a business system and a marketing plan with management.

Successful business is composed of a series of coordinated, synergized, and compatible systems working in unison towards a specific objective.

Business System Overview:

The definition of a business system for a medical business is defined as a dynamic balance of the six major foundational components of your business:

• Financial Logistics
• Internal Processes
• Innovation
• Learning
• Growth
• Patient Management

The supreme guru known throughout the world as the father of business management, Peter Drucker, states that business has two primary functions:

Peter Drucker firmly states that a business has only two functions: marketing and innovation. He meant that the functional components of a business have those two objectives. In the process of obtaining these objectives, it’s necessary to create systems and processes that support those objectives. What spins off from that effort are what we superficially know as business revenue, profitability, productiveness, and business stability.

Business systems should be written down and kept in a 3-ring binder. Anyone in your medical business office then has immediate access to the pages of information defining in detail how your office will function under most all circumstances. Don’t you think that this sounds incredibly like having an Employee Policy and Procedures Manual? You bet.

How To Plan Your Business The Right Way, With A Business Plan!

We often see entrepreneurs who are working so much on the day-to-day tasks of building the business that they do not take the time to properly plan. Usually the business owner did not take the time to properly plan for the future. This is one of the biggest mistakes a business owner can make. In this article I will outline 5 reasons an entrepreneur needs a business plan to keep their business on the right track.

Provide a Roadmap

A business plan provides a guideline to help you achieve your goals. Mapping out a plan helps you in determining which strategic path you will use to reach your desired destination. The research and brainstorming conducted during the writing of the plan will assist you in figuring out where the business should go while providing a complete set of instructions to help you get there. The primary goal of a business plan is to provide a roadmap that ensures your business is heading in the right direction and stays on course.

As a Motivational Tool

Business plans are very important for internal motivation and the motivation of stakeholders. While writing your plan the first step you should take is to identify the correct business plan template needed. Secondly, you must determine your vision, or where you want to see your business in the next 1-3-5-10 years. Creating this vision becomes a motivational tool because it allows you to see the possibilities you can create for your business if you follow the plan.

Identify Strategic Integration

A comprehensive business plan assists the entrepreneur in making a cohesive strategy that brings into account all the elements of the strategic business plan, and identifies how they associate with each other. Looking at the business in this way promotes the elimination of components of the plan that do not correlate with the greater vision. The plan helps you to identify how you can build your company over time. For example if you have an existing business you might try to expand the business through your existing clients. Your strategies might evolve around deepening your client relationships through customer relationship management. A system for reaching out to clients could help move the company forward.

Increase Creativity

Strategic business plans can help to increase the creativity associated with the business. Without creativity, your company is only one of the many competing for market share in your field, area, or industry. By using a creative approach you can design a business that sets itself apart in the marketplace with a distinctive look and brand. All too often, we see bland, boring marketing messages and products presented in uninspired ways. To succeed you must stand out in the crowd by getting creative and differentiating your business by identifying your competitive edge. A well-crafted business plan can help you do just that.

Why a Website Is So Important for a Small Business

Having a website provides numerous benefits, many business owners say they wouldn’t be in business without their website!

David Negri, owner of Hampering Around enthuses “our website is our window to the world… our online storefront powering our 400 square metre warehouse and office.” Wouldn’t you like to feel as excited about a business asset as this?!

Many benefits are obvious, yet still worth stating as the simple is often what is overlooked, including:

To be considered and to be competitive – don’t be left out when a customer is searching for a provider and your main competition has a website and you don’t.

To act as an information resource and to help customers know more about your business, help them ‘qualify’ themselves as needing your products or services (much more efficient than taking enquiries and explaining the same thing about what you offer over the phone or face to face).

Enabling customers the convenience of engaging services online is an expectation of most consumers nowadays and Julie Sweet of CertificatesOnline has tapped into this need by providing access to birth, marriage and other official certificates through an online service, supported by 24×7 phone help. Julie acknowledges “I wouldn’t have the business I run if it wasn’t for our website.” The service they provide is so critically about convenience for their customers that they couldn’t offer this benefit without effective website interaction for customers.

Website business work is extremely flexible as Richard at Property Geek says “I can work on my business anytime, anywhere, as long as I have web access”.

A website can profile you globally as Kylie Saunder from Pilates YogaBiz says “without a website I wouldn’t be able to have an international business presence” and the 24×7 nature of a website overcomes timezone issues with global customers.

For businesses with a market niche, such as the toy train etailer TootTootToys, “having a website is critical for the small niche market I service, it is my shop and my gateway to customers.” Many specialist businesses have flourished in the online world that would never make it in the retail dependent world because they can simply be ‘open’ to such a wider market and not restricted by physical demographics of customers.

Attracting business opportunities from all walks of life has seen the brand and business profile of organic foodie Samantha Gowing flourish, not least through the profile and reach enabled by her website.

Business Growth Strategies to Improve Business Performance

Most companies lose their way at one time or another. Some manage to renew themselves going on to even greater things (thrive mode), whilst many others struggle on (survive mode). What differentiates those that thrive from those that struggle to survive? Receptivity to experienced external input is one key.

Let’s consider the factors that cause companies to falter. These may include a solution set out of step with market demand, a sales approach that fails to gain enough customer traction or a business vision or culture that is no longer inspiring. An external eye can help you identify and address the core issues.

Successful business growth strategies are not easily devised, demanding considerable thought and input from multiple sources. Why restrict your potential by denying yourself a catalyst that brings structure and inspires fresh thinking and approaches based on relevant skills and direct experience?

An effective business coach constructively challenges your ideas and approach and may sometimes take you out of your comfort zone. This pragmatic coaching style is essential to drive the changes needed to execute the business growth strategies that will progressively improve your business performance.

Working In the Business or Working On the Business Strategies?

A business leaders energy, ideas and strategies are bound to lag or go stale at times – this is a harsh fact of business life. Senior management can easily fall into the habit of working too much “in the business” and too little “on the business”. Appropriate external input can help them strike a better balance.

The day-to-day operational demands of a business often appear more pressing than devoting time to working on your business growth strategies. However future business success will suffer if insufficient time and energy is devoted to strategy development. Strategic prioritisation is a discipline that defies many.

It’s always tempting to put off things that appear to be less urgent. However if we continue to do so we will never see to those things that are important to the business but perhaps less urgent. High growth companies strike a viable balance between logical business reactivity and strategic business proactivity.

It can be difficult for company leaders (especially company founders) to seek and embrace external challenge or input, however those that do so have a far better chance of taking their company into thrive mode. A good business coach will help you generate and execute effective business growth strategies.